Work Sample: Le « social media » … en français svp!

“Did anyone tweet our news release?” “Is anyone sharing these photos on Facebook? Maybe we should put them on Flickr?” “What about YouTube?!”

These are just a tiny sample of the many questions communicators and public relations professionals ask themselves daily. Social media tools are out there, and more are popping up every day! Working in a bilingual environment, it can sometimes be a challenge to use the correct terms in your second language – especially in the land of chiac, where English terms are mixed into everyday French conversations.

To help clarify some social media terms in my workplace, I drafted and sent out the following article to my colleagues – enjoy!


Getting Connected

A photo from Twitter of a plane in water.

A user tweeted this picture, along with the caption, “There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.”

It’s hard for many of us to imagine life without social media, tools that have changed our lives and how we communicate with one another.

Today, social media also increasingly influences how we consume news. Remember the US Airways flight that made an emergency landing in the Hudson River (New York) in 2009? This dramatic photo of passengers being rescued was first seen not on CNN but on Twitter – it was tweeted by a ferry passenger, who uploaded the photo from his iPhone.

Did you know?

  • LinkedIn has more than 4 million Canadian members
  • 13.7% of Canadians actively tweet on Twitter
  • 16.8 million Canadians use Facebook
  • 17.6 million Canadians view videos on YouTube
  • In November 2010, Canadians viewed 2 billion videos online!
  • 25% of Canadians use their mobile devices to stay connected to social networking sites

New social media terms are popping up every day! It’s hard to keep up with ever-changing technology and lingo, so some English terms are often used in French dialogue. Check out the terms below to help you become more media savvy in your second language!

Social networks Réseaux sociaux
Social networking Réseautage social
Social media Médias sociaux
RSS feeds Fils RSS
Share Partager
Tweet / retweet Tweet / retweet
YouTube channel Canal YouTube
Following (on Twitter) Abonnements
Followers (on Twitter) Abonnés
hashtag Hashtag/mot-clic
Podcast Balado
blog Blogue
blogger Blogueur/blogueuse

Source of statistics:


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